California Real Estate Developers
Scope of Services
To effectively market your condominium development, Condosource Development
Group can create and implement a comprehensive site
analysis, and a sales and marketing
plan to include:
Market Consulting/Site Analysis:
- Analyze condominium development site to ascertain untapped
market value potential
- Forecast for highest attainable average price per square foot
- Compile relevant condo development project data:
- Review unit mix
- Recommended price schedule
- Recommend design criteria and services
- Recommend amenities package
- Develop purchaser profile
- Define demographic target market:
- First time homebuyers
- Young Professionals
- “Empty-Nesters”
- Relocation buyers
- Minority Markets
- Young Families
- Investors
- Evaluate product absorption levels in the marketplace
- Assist in model specification
- Determine unit designs specifications and finishes
- Recommend, select and coordinate ancillary professionals including:
- Advertising agencies
- Public relations firms
- Interior designers
- Graphic designers
- Sales office design
- Exterior, Interior and Landscape architects
- Recommend design of the common areas and landscaping
- Consult with interior design firm to optimize market driven
unit design
- Consult on location of project sales and design center
- Supervise the creation of condo development sales and design
center
Sales Strategy:
- Build and manage in-house sales team
- Train sales staff i.e. pre-qualifying prospects
- Establish sales office and design center
- Format in-house processing /contract management
- Select a pre-sales environment and manage its design and development
- Manage grand openings and additional promotional events
- Develop and implement sales strategy to convert renters to owners
i.e. Creation of tenant packages for developer introduction
- Prepare outside broker campaign
- Develop and maintain a bi-weekly report to maximize revenue
by adjusting pricing based on prospects and product absorption
- Manage closings so they are quick and effortless
Pre-Sales
If required by the condo developer, a mutually agreed upon number
of units will be pre-sold to activate the condo developers construction
financing. The majority of these pre-sales may take place before
the completion of the sales office/model. Special pre-sales prices
and promotions will be agreed upon by the real estate developer
and Condosource. Pre-sales will take place through a reservation
system coordinated by Condosource.
Marketing Strategy:
- Formulate comprehensive marketing plan and budget
- Develop, oversee and manage condo developments visual identity
- Manage creation of collateral including, brochures, broker flyers,
signage and floor plans
- Develop, create and oversee execution of advertising, promotional
and internet campaigns
- Create website
- Establish in-house database
- Continually refine marketing plan to meet changing market demands
To discuss how Condosource can assist you with your project, please contact
Troy Soumis at soumis@condosource.com or 310.659.3546
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