How do I get the word out to bring in an offer fast?
Once you have selected an agent and worked out a price, it is time for your
agent to go to work and market your condominium. Condosource agents are trained
to understand the unique wants and needs of a condominium buyer and will develop
a targeted marketing campaign, unique to your property to bring in an offer
fast.
The methods your agent uses to get the word out will vary. Some of the standard
awareness tactics are listed below:
The MLS (Multiple Listing Service) - The MLS is the primary
way in which agents find what property is for sale in an area. The MLS is
regional real estate database that list every property for sale by an agent
in the area. Brokers pay to become members of their local MLS and a listing
posted by a member is immediately available to all other members. Your listing
also becomes available on any Internet site which pulls information from the
MLS – the largest single example is www.realtor.com
the official website for the National Association of Realtors. The Los Angeles
MLS can be found at www.themls.com
Advertising - Advertising your home can take several forms
– the internet, classified or print advertising or direct mail. Each
of these methods has different levels of effectiveness. Trust your agent regarding
what is the best method for building interest in your condominium.
Internet - The Internet is a highly effective way to connect
with potential buyers According to the California Association of Realtors
www.car.org , 89% of all
on-line buyers begin their home search online and purchase a home twice as
fast as buyers who are not on the Internet.
To leverage this market, Condosource employs the latest in Internet technology,
including search engine optimization and online advertising, to get the greatest
number of potential buyers for your listing. Our approach yields qualified
buyers faster and more efficiently than the competition.
Open houses - Another way to raise interest in your condominium
is through an open house. Typically there are two types of open houses
General (general public) - this is when you open your house
to the general public and all sorts of people walk through the door –
many are curious while others are truly interested. Most are held during the
weekend for about 3 – 5 hours in the afternoon. Most building association,
have rules around open houses. Be sure to check with your association or building
manager prior to scheduling yours.
Broker (for brokers and agents) – this is when you open up your home
to a “caravan” of brokers and agents to look at your property
and get a better sense of what it has to offer their buyers. A broker’s
caravan is a highly effective method to reach a wide group of potential buyers.
Most are held during the week for about 3 – 5 hours in the morning.
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